The short answer
Twilio SendGrid sells its Email API and its Marketing Campaigns as two separate plans. Ackuna puts newsletters, an SMTP relay and inboxes for AI agents on one plan, with one monthly email allowance shared between them.
For up to 50,000 emails the price is about the same: Ackuna Builder is $19 for 60,000 emails, SendGrid Essentials is $19.95 for 50,000. At 100,000 SendGrid Essentials ($34.95) is cheaper than Ackuna Scale ($59). At 300,000 Ackuna Startup ($149) costs less than SendGrid Pro ($249). If you also send newsletters, Ackuna includes them; SendGrid Marketing Campaigns starts at $15 a month on top.
Where Ackuna costs less
- Newsletters are included. Every Ackuna plan has campaigns, contact lists and delivery analytics, drawn from the same allowance as your product email.
- High volume. At 300,000 emails a month, Ackuna Startup covers 500,000 for $149; SendGrid Pro 300k is $249.
- Message history. Ackuna keeps the relay message log for 30 days on Builder, 90 on Scale and 180 on Startup. SendGrid keeps email activity for 3 days on Essentials and 7 days on Pro.
- A free plan that does not end. Ackuna Free has no time limit. SendGrid's free trial sends 100 emails a day for 60 days.
Where SendGrid is the better fit
- Only transactional mail at around 100,000 a month. SendGrid Essentials 100k at $34.95 is cheaper than Ackuna Scale at $59.
- A dedicated IP. SendGrid includes one on Pro and Premier. Ackuna does not offer dedicated IPs.
- Large teams and subaccounts. SendGrid Pro includes up to 1,000 teammates and subusers. Ackuna Builder has 3 team seats, Scale 10 and Startup 25.
One plan for three kinds of email
The mail your product sends goes through the SMTP relay, newsletters go through Newsletters, and AI agents get their own inboxes with a REST API and webhooks in Agent Mail. All three share one verified domain and one suppression list, so an address that bounced or complained in one is not mailed from another.
Moving from SendGrid
- Add your sending domain in Ackuna and publish the SPF, DKIM and DMARC records it gives you. Remove the SendGrid include from your SPF record once you stop sending through it; the SPF record generator rebuilds the record for you. Check everything with the free email DNS check.
- Create SMTP credentials and point your app at the relay. The SMTP setup guides cover common apps.
- Import your contacts into Newsletters as a CSV file, leaving out the addresses that unsubscribed or bounced on SendGrid, then send a small campaign before the full list.
New accounts start on lower daily limits until Ackuna has reviewed them, so plan a short overlap for a large volume.
